Creative ITC has won two coveted titles at the CRN Channel Awards 2021. The company has been named as Cloud Services Provider of the Year and also scooped the Best Lockdown Project of the Year award for its work with the NHS.

The biggest and most prestigious awards in the UK channel, this year’s CRN accolades recognise outstanding achievements across the industry by vendors, resellers and distributors in a year where businesses around the world have faced unprecedented challenges.

The Cloud Services Provider of the Year title highlights Creative’s delivery of exceptional managed cloud services to global clients, including its Desktop-as-a-Service, Storage-as-a-Service, DR-as-a-Service and Infrastructure-as-a-Service offerings. Judges commented on the strength of the company’s relationships with clients and on the exceptional support provided to its workforce over the past 18 months.

The company’s achievement of the Best Lockdown Project award highlights Creative’s outstanding deployment of its industry-leading medical-grade VDI solution to the NHS during national lockdown, ensuring that vital healthcare services could continue.

“The saying ‘together we’re stronger’ has proven to be absolutely true,” said Creative Group Managing Director, Keith Ali. “As the pandemic threatened to halt essential services, the whole team went above and beyond to deliver game-changing technology solutions to ensure vital healthcare services and infrastructure projects could continue. I’m delighted their achievements have been by these prestigious awards.

“I’m immensely proud that a growing business like Creative has achieved this double win, beating some of the huge, more well-known players in the industry. We’ve shown beyond doubt that we have the skills and abilities to succeed at the very highest level.”