Creative ITC has appointed Steve Patterson as General Manager. In this new role, he will be responsible for all operational aspects of the company and for driving its continued growth as a leading provider of managed cloud services and the premier virtual desktop solution provider in the engineering professional services sector.

Steve brings with him many years’ experience of delivering enterprise technology solutions, most recently as Enterprise Sales General Manager at Exertis and in senior sales roles at Hammer.

“This appointment marks a new era in Creative’s growth,” said Creative Group MD, Keith Ali. “Steve is an extremely capable pair of hands with a rich industry pedigree and I couldn’t be more pleased to have him on board to drive the Creative ITC business forward.”

“This is a really exciting time to be joining an ambitious, focused business with such impressive technical expertise and team culture,” said Steve Patterson. “Creative has continued to go from strength to strength and I’m very much looking forward to taking the business to the next level.”