Creative ITC are delighted to announce Rob Smith’s appointment as Chief Technology Officer. Used to winning over new customers with his unique blend of technical and commercial acumen as  Head of Technology, in this new role Rob will lead development of the company’s technology strategy with wide-ranging responsibilities for its platforms and architectures.

“These are exciting times as the business continues to grow and develop capabilities to help our customers solve their most pressing issues while taking advantage of today’s and tomorrow’s transformational opportunities,” commented Rob.

A highly qualified IT leader and technologist, Rob was a driving force behind the new Creative managed services portfolio and played a key role in the design and delivery of the company’s ground-breaking BIM VDI platform. He also brings a wealth of experience from 15 years working at Cisco, and value added resellers.